A Minimalist Brand System for an AI Research Startup
A single grotesk family and generous margins communicate focus and transparency. Instead of mascots, tone rests on clarity of language. Investors noticed the absence of fluff; researchers felt the brand finally matched their disciplined practice.
A Minimalist Brand System for an AI Research Startup
The system uses a modular 8‑point grid with predictable breaks. Case studies render consistently across decks, docs, and dashboards. Minimalism here means fewer exceptions, faster production, and a strong rhythm users recognize subconsciously.